Effects of Social Media Advertising on Consumer Buying Decision Making Process: A Case of Leading Online Shopping Sites in Kenya
Mbugua Florence Nungari, Nungari, Mbugua Florence & Robert Obuba · Asian Journal of Economics, Business and Accounting · 2023
The goal of this research was to assess the influence of social media advertising on the buying decision-making process of consumers, using the case of leading online shopping sites in Kenya. the theory of reasoned action was used to frame this investigation. The study was conduc...
Open access
Research Article
10.9734/ajeba/2023/v23i141008