Background: The Indonesian coffee sector continues to grow rapidly, driven by specialty coffee demand and strong regional identities shaped by terroir, while effective branding plays a key role in differentiating products and influencing consumer perceptions in an increasingly co...
Open access
Research Article10.9734/arjass/2026/v24i5908
Aims: This study aims to analyze the role of digital marketing in encouraging the internationalization of small and medium enterprises (SMEs) in the digital economy era, with a focus on cassava chips businesses in Trenggalek Regency, Indonesia. The study also seeks to identify th...
Open access
Research Article10.9734/sajsse/2026/v23i31294
Background: MSMEs play a crucial role in Indonesia’s economy but face challenges in global competitiveness due to limited resources and capabilities. Participation in Global Value Chains can help overcome these barriers, and the herbal medicine sector—especially in Batu City—has...
Open access
Research Article10.9734/ajeba/2026/v26i42225
Aims: This study was conducted to determine the meaning of cash flow management for female micro entrepreneurs. This study used a qualitative approach with a case study method. The study was conducted to determine how female micro entrepreneurs manage cash flow and explore the me...
Open access
Research Article10.9734/ajeba/2026/v26i12141