Customer Perceptions and Trust in E-commerce Transactions: Evidence from Cameroon
Nkiendem Felix · Archives of Current Research International · 2025
Background: In Cameroon, the announcement of the emergence vision of the country by 2035 seems to have been a booster for e-commerce as more and more people are engaging in the use of the internet. Further, in 2017, the e-commerce retail business global revenue generated stood at...
Open access
Research Article
10.9734/acri/2025/v25i101550