Background: In Cameroon, the announcement of the emergence vision of the country by 2035 seems to have been a booster for e-commerce as more and more people are engaging in the use of the internet. Further, in 2017, the e-commerce retail business global revenue generated stood at...
Open access
Research Article10.9734/acri/2025/v25i101550
The microfinance industry (MFI) emerging from the banking sector is highly dependent on recent technology and customer service efficiency, which can drastically reduce lead times. Customers are also highly informed, and their demand expectations are high. Customers want instant s...
Open access
Research Article10.9734/jemt/2024/v30i121261
Background: Banking stability is a pivotal aspect of financial sector health, with non-performing loans (NPLs) serving as a key indicator of potential vulnerabilities. In Chad, the banking sector's stability is particularly crucial given the country's economic challenges and deve...
Open access
Research Article10.9734/ajeba/2025/v25i91981
This study examines the relationship between financial inclusion, financial development, and bank performance in Sub-Saharan Africa, with a focus on the mediating effect of financial development. Using a panel data from 42 sub- Saharan Africa countries, with a sample of 2100 obse...
Open access
Research Article10.9734/ajeba/2025/v25i71888
Gaining new clients is extremely difficult for Cameroon's banking sector, especially in the digital era. This study looks into how social media marketing affects Cameroon's banking sector's ability to acquire new clients. The main contention is that social media marketing can be...
Open access
Research Article10.9734/jemt/2025/v31i21270