Njong Mom Aloysius

Public Infrastructure, Trade Liberalization, and Sustainable Development in Cameroon: What Role Does Institutional Quality Play?

Kimbingping Judith, Njong Mom Aloysius, Wacha Roosevelt Wacha & Dickson Thomas NDAMSA · Asian Journal of Economics, Business and Accounting · 2026

Sustainable development in resource-dependent economies depends on how infrastructure expansion and trade integration interact with institutional capacity. This study examines the effects of public infrastructure and trade liberalisation on sustainable development in Cameroon and...

Open access Research Article 10.9734/ajeba/2026/v26i92376

Social Media Marketing in Banking: Measuring Engagement and Customer Acquisition in Cameroon

Virginie Takoutio Feudjio, Huboh Samuel Ringmu, Njong Mom Aloysius & Nkiendem Felix · Journal of Economics, Management and Trade · 2025

Gaining new clients is extremely difficult for Cameroon's banking sector, especially in the digital era. This study looks into how social media marketing affects Cameroon's banking sector's ability to acquire new clients. The main contention is that social media marketing can be...

Open access Research Article 10.9734/jemt/2025/v31i21270