Ni Nyoman Kerti Yasa

Decoding Investment Intentions: Uncovering How Risk Tolerance, Financial Literacy, and Subjective Norms Drive Students to Begin Stock Investing

Putu Laksmita Dewi Rahmayanti, I Putu Hedi Sasrawan & Ni Nyoman Kerti Yasa · Asian Journal of Economics, Business and Accounting · 2025

Investment is the allocation of capital over a certain period to generate profit or increase asset value. This study examines the influence of risk tolerance, financial literacy, and subjective norms on university students' intention to invest in stocks in Bali, Indonesia, with a...