Ni Kadek Mirah Chintya Paramitha

The Role of Brand Trust in Mediating the Effect of Social Media Marketing on Purchase Decisions at Florists in Mataram City, Indonesia

Ni Kadek Mirah Chintya Paramitha, Halimatus Sa’diyah & Agus Purbathin Hadi · South Asian Journal of Social Studies and Economics · 2026

This study examined the role of brand trust in mediating the effect of social media marketing on purchase decisions for fresh flowers at florists in Mataram City, Indonesia. A quantitative approach was applied using data from 120 respondents who had purchased fresh flowers at lea...