Slow tourism has increasingly asserted itself as an inevitable trend worldwide, prioritizing sustainable development over diverse industries and offsetting the consequences of mass tourism. As a sustainable alternative tourism model, slow tourism not only mitigates negative envir...
Open access
Research Article10.9734/jemt/2026/v32i31399
In the context of a rapid transition toward green consumption in major urban areas of Vietnam, such as Hanoi and Ho Chi Minh City, green marketing has appeared as a strategically critical issue for businesses operating in the food and beverage (F&B) industry. This research ai...
Open access
Research Article10.9734/sajsse/2026/v23i41300
Today, with the increasingly improved standards of living, consumers’ demands are becoming more diverse. As daily purchasing activities are becoming less planned, impulse purchases are increasingly the norm. This paper focuses on factors influencing consumers’ impulse purchase be...
Open access
Research Article10.9734/ajeba/2024/v24i61384
University brand is becoming a topic of interest to most universities worldwide. This paper used the systematic review methodology to examine peer-reviewed journal articles. Practically, the study used a descriptive analysis and material evaluation to assess the different aspects...
Open access
Research Article10.9734/ajess/2021/v22i430537