The Impact of Green Marketing Factors on Consumers’ Green Purchase Intention in the Food and Beverage Industry in Hanoi
Cao Tuan Khanh, Nguyen Thi Thu Huong, Vuong Thi Ngoc Minh, Nguyen Thi Hai Yen & Phan Thi Xuan Mai · South Asian Journal of Social Studies and Economics · 2026
In the context of a rapid transition toward green consumption in major urban areas of Vietnam, such as Hanoi and Ho Chi Minh City, green marketing has appeared as a strategically critical issue for businesses operating in the food and beverage (F&B) industry. This research ai...
Open access
Research Article
10.9734/sajsse/2026/v23i41300