Marketing Efficiency, Price Spread, and Constraints in GI-Tagged Kodungallur Snap Melon (Pottuvellari) in Kerala, India
Sangeetha Malladagudda, Manjusha R S, A Prema, Neetha Rose C D & Sajitha Vijayan M · Journal of Scientific Research and Reports · 2026
This study evaluates the marketing efficiency and price spread across alternative marketing channels and identifies the primary marketing constraints for GI-tagged Kodungallur snap melon (Cucumis melo var. momordica) in Kerala. Using a cross-sectional design, primary data were co...
Open access
Research Article
10.9734/jsrr/2026/v32i23978