Neeraja

Fraud Detection of AD Clicks Using Machine Learning Techniques

Neeraja, Anupam, Sriram, Subhani Shaik & V. Kakulapati · Journal of Scientific Research and Reports · 2023

Although all businesses face the possibility of fraud, those that rely on internet advertising face an especially high risk of click fraud, which may lead to inaccurate click statistics and unnecessary expenditures. The cost per click for advertising channels might skyrocket if e...