Effect of Sales Promotion on Sales Performance of Kenya Tea Packers Ltd
Gitaka Michael Ndung’u, Robert Obuba & Ndung’u, Gitaka Michael · Asian Journal of Economics, Business and Accounting · 2022
Successful promotion is a substantial aspect on which business establishments anchor their success. This study aimed at evaluating the effect of sales promotion on sale performance of Kenya Tea Packers Ltd. The study was informed by the AIDA Theory developed by Elmo Lewis, in (18...
Open access
Research Article
10.9734/ajeba/2022/v22i2030680