A Mixed Methods Study to Uncover the Adoption Potential of Digital Marketing in Indian SMEs
Khalil Ahmad & Naveen Pandey · Asian Journal of Economics, Business and Accounting · 2024
The purpose of this study is to examine the current level of digital marketing adoption among SMEs in India. It aims to assess the extent of adoption, identify challenges hindering adoption, and explore the perceived benefits of digital marketing. The study utilizes a mixed-metho...
Open access
Research Article
10.9734/ajeba/2024/v24i41271