Evaluating the Perceived Effectiveness of Agricultural Extension Communication Channels in Disseminating Sunflower Production Information: Evidence from Nay Pyi Taw Union Territory, Myanmar
Naing Yan Hein, Soe Paing Oo, Nwaye Ei Khing Phyu & Aye Moe San · Asian Research Journal of Agriculture · 2026
Agricultural extension communication channels are central to the dissemination of production-related knowledge, technologies and innovations, and they support farmers’ decision-making, technology adoption and productivity. This study evaluated the perceived effectiveness of publi...