How Brand Loyalty is Affected by Online Reviews? A Descriptive Study
Nagamani K N · Asian Journal of Economics, Business and Accounting · 2025
In the digital era, online reviews have become a crucial factor influencing consumer decision-making and brand loyalty. This study investigates the extent to which online reviews impact purchasing behaviour, the sources consumers trust most, and their overall perception of review...
Open access
Research Article
10.9734/ajeba/2025/v25i81945