Impact of Employer Branding on Job Satisfaction: A Conceptual Framework
Baziga Farooq, Nabila Mushtaq, Peerzada Munaqib Naseer & Iqbal Ahmad Hakim · Asian Journal of Economics, Business and Accounting · 2024
Purpose: Over the years, organisations have gained an immense realisation that employees are their biggest source of competitive advantage. Apart from attracting, recruiting, and selecting the best employees, organisations need to find ways to motivate and retain them as well. To...
Open access
Research Article
10.9734/ajeba/2024/v24i81443