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N. Deepa

Publications (11)

Marketing Efficiency of Cocoon in Salem District of Tamil Nadu, India

V. Mohanavannan, N. Deepa, R. Balaji, A. Vidhyavathi & R. Ravikumar · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Aims: The aim of this study is to assess the marketing efficiency of cocoon within the study area and to examine marketing challenges, subsequently proposing effective strategies to address these constraints. Study Design: Exploratory research design. Methodology: The research wa...

Open access Research Article 10.9734/ajaees/2023/v41i102155

A Study on Dairy Products – A Case Firm at West Godavari District of Andhra Pradesh

Vattikuti Jaswanth, N. Deepa, A. Rohini & R. Pangayar Selvi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

The Indian dairy sector plays a vital role in Indian economy and has been showing a tremendous milk production over these 40 years in terms of milk production with the record of largest producer and consumer of dairy products. Milk and milk products are most demanded fast moving...

Open access Research Article 10.9734/ajaees/2022/v40i931025

Study on Factors Affecting Digital Banking Services in Western Tamil Nadu

C. Nandhini, N. Deepa, A. Rohini & M. Radha · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

The banking industry serves as the backbone of any country’s modern economy. So, country’s economic development is mainly based on the banking sector growth. The developments in information technology field positively impact the banking sector’s growth. The main aim of this study...

Open access Research Article 10.9734/ajaees/2021/v39i1030702

Constraints Faced by the Coffee Planters in Using ICT Technologies in Dindigul District of Tamil Nadu

S. Shashidhara, P. Balaji & N. Deepa · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Aims: ICT is crucial in bringing cutting-edge technologies to farmers and increasing farm income. However, this is not the case in practice, as farmers confront a number of obstacles when it comes to ICT adoption. Recognizing this issue, a study was conducted to learn about the c...

Open access Research Article 10.9734/ajaees/2022/v40i1031130

Value Chain Analysis of Leather Manufacturing in Thirupathur District of Tamil Nadu, India

K. S. Reshma, K. Divya & N. Deepa · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Value chain analysis for leather includes number of value addition activities and various stakeholders. A study was conducted to understand the value chain and market efficiency of leather products was done at Thirupathur district, as it is a major area for leather manufacturing....

Open access Research Article 10.9734/ajaees/2022/v40i1031116

A Study on Consumer Preference towards Indigenous Cow Milk in Coimbatore City

B. Naveena, K. Divya, N. Deepa & A. Sankari · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

The demand for milk from indigenous cows had greatly grown over the time, particularly in India. There is a shift toward the consumption of milk from indigenous cows to milk from cross breed cows for a variety of reasons, including the health benefits and other attributes like ta...

Open access Research Article 10.9734/ajaees/2022/v40i1031089

A Study on Relationship between Employee Turnover Intention and Perceived Organisational Support

J. Harish Prasanna, S. Hemalatha, N. Deepa & S. Padma Rani · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Employee retention describes the various measures undertaken by firms for retention of their employees. Hypermarkets are large retail space that offers broad range of daily necessities and groceries where the study was carried out. The employee retention at the hypermarket in Coi...

Open access Research Article 10.9734/ajaees/2022/v40i1031070

Digital Transformation on Food Retail Industries-A Review

S. Manjula, P. Balaji, N. Deepa & A. Vidhyavathi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Digital Transformation is defined as the use of technology to radically improve performance or reach of enterprises (Westerman et al., 2018) The existing literature on digitalization in the food industry is limited. Meanwhile, the literature suggests that digitalization is an iss...

Open access Research Article 10.9734/ajaees/2021/v39i1130729

An Empirical Analysis of Timber Trade in India

R. Shobika, S. Selvanayaki, N. Deepa & R. Vasanthi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Forests are renewable resources that contribute significantly to economic growth. The economic contribution by forest is through the valuable commodities including wood, paper and non-timber forest products. One among this is timber, it has been the primary material for house con...

Open access Research Article 10.9734/ajaees/2021/v39i1130712

Araku Valley Coffee Production study in Visakhapatnam district of Andhra Pradesh, India

Geddam Teja Sri, A. Rohini, M. Chandra Kumar, M. Nirmala Devi & N. Deepa · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Aims: This study mainly intends to analyze the production side of coffee that would throw light on the scenario of coffee growers to understand the cost structure and returns from coffee cultivation in the study area. Study Design: Purposive sampling technique was adopted for the...

Open access Research Article 10.9734/ajaees/2022/v40i1031053