"Child's Play"; Pestering Power Influencing a Parent's Purchasing Behavior in Sri Lanka
W. M. A. S. M. Wasala, N. Ravindran, W. A. S. C. Bandara, T. Pratheepan, N. A. Jayasuriya & A. A. S. N. Munasinghe · Asian Journal of Economics, Business and Accounting · 2021
Aims: For years, there has been extensive attention in both theoretical and sociological literature regarding a child's ability to exert influence on behavior; in both developed and developing countries, a child's pester power has well recognized by interested parties. Pester Pow...
Open access
Research Article
10.9734/ajeba/2021/v21i1530473