The Effect of the Four Marketing Mix Factors on Customer Loyalty (Case Study: Consumers of Boots Café Makassar
Muhammad Ismail, Muhammad Ilham Wardhana Haeruddin, Fahrina Mustafa & Mutiah Nurul Khatmi · Asian Journal of Economics, Business and Accounting · 2023
Aims: The development of restaurants and cafes today has been offered with various kinds of competition in all fields. Seeing these conditions, café and restaurant managers are increasingly required to act quickly and precisely so as not to lose the competition. Winning this comp...
Open access
Research Article
10.9734/ajeba/2023/v23i6936