Mushtaq Ahmad Darzi

Understanding the Impact of Situational Factors on Green Purchase Intention in Retailing: A Study of Young Consumers

Sheikh Basharul Islam & Mushtaq Ahmad Darzi · Asian Journal of Economics, Business and Accounting · 2022

Much research has been devoted to understanding sustainable consumption using factors from the theory of planned behaviour. However, very few researchers have studied the role of situational factors in this context. The present study is aimed to analyse the impact of preference o...

Open access Research Article 10.9734/ajeba/2022/v22i23872

Impact of COVID-19 Lockdown on Income of Apple Growers in Kashmir: An Empirical Analysis

Syed Owais Khursheed, Sheikh Basharul Islam & Mushtaq Ahmad Darzi · Asian Journal of Economics, Business and Accounting · 2023

The COVID-19 pandemic caused serious disruptions to all economic activities across the globe. Besides other sectors that were significantly affected, production and marketing of agricultural products particularly horticulture remained among the seriously hit. The purpose of this...

Open access Research Article 10.9734/ajeba/2023/v23i181052