A Study of the Relationship between Service Quality, Brand Image, and Customer Satisfaction and its Influence on Customer Loyalty of Iphone Users in Yogyakarta
Ahmad Khanza Izza Razzan & Murwanto Sigit · Asian Journal of Economics, Business and Accounting · 2023
Every company in the modern era must be able to determine and define its own set of demands. In the highly competitive market recently, competing companies continue to offer better quality service and a better brand image to satisfy customers and win their loyalty. Those factors...
Open access
Research Article
10.9734/ajeba/2023/v23i231175