Muhammad Reza Pahlawan

The Role of Marketing Strategy for Knit Bag SMEs Businesses Success in the Case of Audy Handmade

Wimba Respatia, Muhammad Reza Pahlawan, Juwita Sari & Titik Mildawati · South Asian Journal of Social Studies and Economics · 2024

Micro, Small, and Medium Enteprises (MSMEs) were known for their contribution to Gross Domestic Product (GDP) and work labor absorption. However, they often face a lack of strategic planning, limited funding, and strategy to meet market demands. This can be caused by a lack of ma...