Muhammad Masoom Mustafa Sayed

Data-driven Insights Machine Learning Approaches for Netflix Content Analysis and Visualization

Asfand Ali, Ali Raza, Muhammad Masoom Mustafa Sayed, Bilal Ayaz Qureshi & Yar Muhammad Memon · Journal of Engineering Research and Reports · 2025

This paper looks at Netflix's strategic application of machine learning and data analytics to improve user involvement, maximize content strategy, and keep its leadership in the cutthroat streaming market. This research reveals important patterns in Netflix's content library incl...