Muhammad Ismail

The Effect of the Four Marketing Mix Factors on Customer Loyalty (Case Study: Consumers of Boots Café Makassar

Muhammad Ismail, Muhammad Ilham Wardhana Haeruddin, Fahrina Mustafa & Mutiah Nurul Khatmi · Asian Journal of Economics, Business and Accounting · 2023

Aims: The development of restaurants and cafes today has been offered with various kinds of competition in all fields. Seeing these conditions, café and restaurant managers are increasingly required to act quickly and precisely so as not to lose the competition. Winning this comp...

Open access Research Article 10.9734/ajeba/2023/v23i6936

To Buy or Not to Buy: A Study of Halal Labelling and Celebrity Endorser on Purchase Decision

Muhammad Ilham Wardhana Haeruddin, Mahlia Muis, Muhammad Ismail & Maat Pono · Asian Journal of Education and Social Studies · 2023

Aims: This study aims to determine the effect of Halal Labelling and Celebrity Endorser on Wardah Cosmetics Purchasing Decisions at students of the Faculty of Economics, Makassar State University. Study Design:  Quantitative descriptive. Place and Duration of Study: Makassar City...

Open access Research Article 10.9734/ajess/2023/v47i21018

In vitro Anti-leishmanial Activity of Polygonum glabrum Stem Extract on Leishmania tropica (KWH23) Strain

Hamid Ur Rahman, Tayyab Ur Rehman, Abid Ali, Syed Aizaz Ali Shah & Muhammad Ismail · Journal of Advances in Biology & Biotechnology · 2015

Aims: The aim of current study is to evaluate the Polygonum glabrum aqueous extract for anti-leishmanial activity, with the hope to find less expensive and common drug for this neglected disease. Study Design: In vitro Susceptibility of Leishmania tropica. Place and Duration of S...

Open access Research Article 10.9734/JABB/2015/15204