Key Drivers of Salesperson Performance: The Role of Sales Antecedents and Moderating Effect of Customer Directed Extra Role Behavior
Bilal Ahmad & Muhammad Imad ud Din Akbar · Asian Journal of Economics, Business and Accounting · 2020
The salespersons are considered as one of the important sources while interacting between the company and its prospective customers. The purpose is to develop and test the model that involves salespersons performance in the pharmaceutical sector of Pakistan. Specifically, the stu...
Open access
Research Article
10.9734/ajeba/2020/v15i130205