Aims: This study seeks to ascertain the mediating role of brand image in the impact of green products on consumer purchasing decisions for Fore Coffee in Makassar. Study Design: This study employs quantitative research utilising a descriptive methodology. Place and Duration of S...
Open access
Research Article10.9734/sajsse/2025/v22i111208
Aims: This study aims to determine the effect of Service Quality (SQ) and Product Quality (PQ) variables on Repurchase Decisions (RD) through Customer Satisfaction (CS) as an intervening variable. Study Design: This research aims to find out the direct and indirect relationship...
Open access
Research Article10.9734/arjass/2025/v23i3655
Aims: The success of a business cannot be separated from customer satisfaction. Consumer satisfaction or customer satisfaction is also an important factor in building a business. Satisfied consumers will certainly increase sales from the company. Consumer satisfaction is the leve...
Open access
Research Article10.9734/sajsse/2024/v21i6834
Aims: This study aims to determine the effect of Halal Labelling and Celebrity Endorser on Wardah Cosmetics Purchasing Decisions at students of the Faculty of Economics, Makassar State University. Study Design: Quantitative descriptive. Place and Duration of Study: Makassar City...
Open access
Research Article10.9734/ajess/2023/v47i21018
Aims: The purpose of this study was to determine the effect of product quality and price on customer loyalty in Liah Hijab's online shop, both partially and simultaneously. Study Design: This type of research is quantitative associative, which is intended to determine the relati...
Open access
Research Article10.9734/ajeba/2024/v24i111546
Aims: The development of restaurants and cafes today has been offered with various kinds of competition in all fields. Seeing these conditions, café and restaurant managers are increasingly required to act quickly and precisely so as not to lose the competition. Winning this comp...
Open access
Research Article10.9734/ajeba/2023/v23i6936