The Effect of Price Perception and E-Promotion on Repurchase Intention Mediated by E-Satisfaction on E-Commerce in Bandung City, Indonesia
Muhammad Firdaus Rafly Rishanto & Hariyadi Triwahyu Putra · Asian Journal of Economics, Business and Accounting · 2024
Objective: The purpose of this study is to examine how price perception and e-promotion affect e-satisfaction-mediated repurchase intention in Bandung's Tokopedia e-commerce. Study Design: This type of research is quantitative, which is intended to determine the relationship betw...
Open access
Research Article
10.9734/ajeba/2024/v24i121625