Perceived Experience, Value, and Customer Loyalty: The Mediating Role of Satisfaction in Citilink's YIA-PKU Route
Muhammad Asrof Suweri & Anas Hidayat · Asian Journal of Economics, Business and Accounting · 2024
This study analyzes how perceived experience and perceived value influence customer loyalty, mediated by customer satisfaction, among Citilink airline passengers. A quantitative approach was utilized, including distributing online questionnaires to 250 respondents via Google Form...
Open access
Research Article
10.9734/ajeba/2024/v24i71424