Assessing Customer Satisfaction in Automotive After-sales Service: A SERVQUAL Analysis
Muhammad Amiruddin Fathulloh & Nursya’bani Purnama · Asian Journal of Economics, Business and Accounting · 2024
This study aims to determine the factors influencing customer satisfaction in automotive after-sales service at Honda Dealers in Yogyakarta using the SERVQUAL approach. The research specifically investigates the impact of the Tangibles, Reliability, Responsiveness, Assurance, and...
Open access
Research Article
10.9734/ajeba/2024/v24i91479