Analysis of Consumer Preferences in Selecting Processed Fish Products (Case Study in Bendungan Hilir Market, Central Jakarta, Indonesia)
Muhamad Fadlan, Atikah Nurhayati, Ine Maulina & Achmad Rizal · Asian Journal of Fisheries and Aquatic Research · 2022
At the moment, there has been minimal research on consumer preferences for purchasing processed fish products, with this study aiming to discover how consumer behavior affects the purchasing decision towards processed fish products. The purpose of this study is to examine proces...
Open access
Research Article
10.9734/ajfar/2022/v16i230367