Muh. Yunus Amar

Among Marketing Mix and Customer Satisfaction: Does Brand Image have Intervening Effect?

Umiyi Calsum, Nurdin Brasit & Muh. Yunus Amar · Asian Journal of Education and Social Studies · 2023

The efforts of the firm in anticipating the increasing trend of fierce competition recently is to apply proper marketing strategies, and one of such strategies is so called marketing mix strategy. As a result of proper marketing mix strategy implementation, once customer satisfac...