The Impact of Advertising on the Performance of Nigeria's Small Business Enterprises
Hamza Aliyu Galadanchi, Taofik A. Bello & Muddaha Garba · Asian Journal of Economics, Business and Accounting · 2022
The goal was to look at the link between advertising and the success of small beverage enterprises in Katsina. The study examines how conventional advertising, Internet advertising, advertising cost, advertising quality, and advertising Volume affect the successful performance of...
Open access
Research Article
10.9734/ajeba/2022/v22i1130602