The Effect of Perceived Risk on Consumer’s Online Purchase Intention at Zalora for Muslim Clothing Product
Dea Nita Permatasari & Muchsin Muthohar · Asian Journal of Economics, Business and Accounting · 2023
Aims: This study examines the effect of perceived risk on consumers' online purchase intention at e-commerce for a specific clothing product. Mainly, in this research, there are six perceived risk factors: Financial risk, product risk, security risk, time risk, social risk, and p...
Open access
Research Article
10.9734/ajeba/2023/v23i191077