Muchammad Agung Miftahuddin

Analysis of Viral Marketing, Celebrity Endorser, Brand Awareness, and E-WOM in Influencing Purchase Decisions

Amalia Dwi Aprianasari, Erny Rachmawati, Wida Purwidianti & Muchammad Agung Miftahuddin · South Asian Journal of Social Studies and Economics · 2025

Modern developments have led to increased public attention to appearance, making fashion, care, and now beauty products increasingly important needs. This view has a significant impact on the growth of the beauty industry in Indonesia, especially on the production of skincare pro...

Open access Research Article 10.9734/sajsse/2025/v22i81109

Organizational Justice and Quality of Work Life as a Pushing of Organizational Citizenship Behavior (OCB): The Mediating Effect of Organizational Commitment

Rofi Rinanto, Alfato Yusnar Kharismasyah, Akhmad Darmawan & Muchammad Agung Miftahuddin · Journal of Economics, Management and Trade · 2025

Objective: This study aims to analyze the influence of Organizational Justice and Quality of Work Life on Organizational Citizenship Behavior (OCB) with Organizational Commitment as a Mediation Variable, using the Education Office of Ciamis Regency, West Java, Indonesia, West Jav...

Open access Research Article 10.9734/jemt/2025/v31i71315