Mst. Fatema Akter

Retracted: Artificial Intelligence Relationship on Consumer Behavior in Marketing Theory

Abdur Rakib Nayeem, Mohammad Khairul Islam, Md. Khorshed Alam, Mst. Fatema Akter & Md. Shahab Ali Raja · Asian Journal of Economics, Business and Accounting · 2020

Various recently-introduced applications of artificial intelligence (AI) operate at the interface between businesses and consumers. This paper looks at whether these innovations have relevant implications for marketing theory. The latest literature on the connection between AI an...