Strategic Choice and Organizational Performance of SMEs in Mombasa County, Kenya
Moses Kioko Muli · Asian Journal of Economics, Business and Accounting · 2023
This research assessed the manner that choice affects Mombasa County SMEs’ performance and specifically assess manner in which innovation, relationship development and product positioning influence performance of Mombasa based SMEs. In the research, in addition to employing. quan...
Open access
Research Article
10.9734/ajeba/2023/v23i211119