Morris A. Mugendi Nyaga

Customer Relationship Management on Customer Retention in the SACCO Sector in Kenya

Morris A. Mugendi Nyaga & Clement G. Nkaabu · Asian Journal of Economics, Business and Accounting · 2024

The purpose of this conceptual paper was to investigate the effect of customer relationship management practices on customer retention in the Sacco sector in Kenya. This paper examined how service quality, technology adoption, and complaint handling affect customer retention in t...

Open access Research Article 10.9734/ajeba/2024/v24i111578

Effect of Customer Satisfaction on the Profitability of the Sacco Sector in Kenya. A Case of Thamani Sacco Society Limited Tharaka Nithi County

Morris A. Mugendi Nyaga & Robert Omundi Obuba · Asian Journal of Economics, Business and Accounting · 2022

SACCOs are on the forefront to offer financial services to their members, with the liberalization of financial industry in Kenya, this has brought in more financial institutions providing accessible cheap loans. As a result of this, financial institutions including SACCOs are com...

Open access Research Article 10.9734/ajeba/2022/v22i430555