The mobile telecommunications services industry has a high level of instability as a result of shifting market conditions, persistent market problems, and changing market demand. As a result, marketers need to take their customers' preferences into account. With these considerati...
Open access
Research Article10.9734/ajeba/2022/v22i2230728
This exploratory study aims to determine the factors affecting the overall perceived job satisfaction of the employees working at different public banks in Bangladesh. The authors carefully selected seven such factors after searching the existing literature. Those seven factors:...
Open access
Research Article10.9734/ajeba/2020/v20i330324
Introduction: Supply chain management practices are essential for enhancing organizational performance, particularly in the Agro-food industry. This study examines the impact of specific SCM factors—Strategic Supplier Partnership, Customer Relationship, Level of Information Shari...
Open access
Research Article10.9734/ajeba/2024/v24i71421
Background: This study explores the mediating role of product features in influencing smartphone purchase intentions among university students in Bangladesh. It focuses on how brand image and price affect purchase intention, with product features serving as a mediator in this rel...
Open access
Research Article10.9734/ajeba/2024/v24i111545
The primary objective of this study is to quantitatively examine the entrepreneurial intention among business students in Bangladesh, focusing on their behavioural patterns. To achieve this, a structured questionnaire survey was conducted to collect data. The survey specifically...
Open access
Research Article10.9734/ajeba/2023/v23i241183