Reimagining Service Systems in the Levant: The Role of Comprehensive Big Data Analytics, Business Analysis, and Artificial Intelligence
Mohammed Yousef Bteibt · Asian Journal of Economics, Business and Accounting · 2026
This conceptual study develops an integrated theoretical framework linking comprehensive big data analytics (BDA), business analysis (BA), and artificial intelligence (AI) to service system reconfiguration and multi-level service advantage in the Levant region (Jordan, Lebanon, S...
Open access
Research Article
10.9734/ajeba/2026/v26i42241