Mobile Marketing: A Study of Buying Intention
Mohammed Rizwan Alam, Mohammad Abu Faiz & Mohammed Zia Aftab · Journal of Economics, Management and Trade · 2015
Lately, mobile marketing has emerged as one of the compelling channels of interactive communication mode between company and consumer. The message through such medium varyingly influences the buying intention. In this backdrop, the purpose of the research is to study the consumer...
Open access
Research Article
10.9734/BJEMT/2015/16336