The Influence of Product Quality, Price, and Innovation on Customer Loyalty: A Study of Casio Watches Purchased Online in Cimahi City
Mochammad Farhan & Hariyadi Triwahyu Putra · Asian Journal of Economics, Business and Accounting · 2024
The research was conducted with the aim of analyzing the influence of performance, durability, perceived quality, price and product innovation on online customer loyalty of Casio watch products in Cimahi City. The research instrument has gone through the validity and reliability...
Open access
Research Article
10.9734/ajeba/2024/v24i61371