Minusha Weerakkody

Exploring Digital Entrepreneurial Intentions of Generation Z in Sri Lanka: Insights from TAM and Digital Literacy

Minusha Weerakkody & Malshadi Serasinghe · South Asian Journal of Social Studies and Economics · 2026

This study examines the factors influencing Generation Z's intention to pursue digital entrepreneurship in Sri Lanka. The review emphasizes how digital literacy and the Technology Acceptance Model (TAM), which focuses on how individuals regard technology's ease of use and utility...

Open access Research Article 10.9734/sajsse/2026/v23i21265

Factors Influencing Consumers' Buying Behaviour towards Traditional Handicrafts in Sri Lanka: Evidence from the Colombo District

Keethana Thayanithi, Thisarani Dharmarathne & Minusha Weerakkody · South Asian Journal of Social Studies and Economics · 2026

Traditional handicrafts contribute to cultural continuity, artisan livelihoods and tourism-related value creation, yet empirical evidence on the determinants of consumer purchasing in Sri Lanka remains limited. This study examined the associations of personal attitude, subjective...

Open access Research Article 10.9734/sajsse/2026/v23i91387