Analysis of Online Evaluation of Fashion Boutique Customers
Ming-Chia Chem · Asian Journal of Economics, Business and Accounting · 2023
Aims: This study is to understand the focus of consumers' evaluation of boutique social marketing. Study Design: This study employs text analysis to deconstruct the large number of customer reviews collected from IG, followed by semantic network analysis to examine the associatio...
Open access
Research Article
10.9734/ajeba/2023/v23i3922