This study aims to investigate smart tourism behavior in wine cultural event, and used valid survey data of 419 tourists in wine cultural event held at Yibin and tested proposed hypotheses undertaken ANOVA. The results showed that the impacts of smart tools on satisfaction, word-...
Open access
Research Article10.9734/ajess/2021/v14i230353
This study tried to investigate the influence of involvement, and subjective norms on satisfaction and tourists' WOM intentions in wine cultural context, a historic district at Yibin, China. And the mediating effect of involvement, and subjective norms on the paths from satisfact...
Developing smart wine tourism is an effective solution to respond to the COVID-19 and restore the tourism economy for traditional wine tourism destinations. The application of smart tools in tourism destinations has drawn attention in the tourism industry recently. This study aim...