Min-Hon Wang

Wine Cultural Event as a Growing Phenomenon: Role of Novelty, Value and Satisfaction in Developing WOM

Tsai-Fa (TF) Yen & Min-Hon Wang · Asian Journal of Education and Social Studies · 2020

Positive word-of-mouth (WOM) is a promoter of a destination. To improve the image and increase the income of wine-producing areas, holding the wine cultural event is a good approach, which also is a growing trend. Meanwhile, exploring the novelty, value and satisfaction are meani...