Gen-Z Entrepreneurial Intentions: Exploring the Impact of Risk, Achievement Needs, and Social Media Engagement
Yudhistira Pradhipta Aryoko, Ali Akbar Anggara & Meydy Fauziridwan · Asian Journal of Economics, Business and Accounting · 2024
This research explores the relationship between risk-taking propensity, need for achievement, social media engagement, attitudes toward entrepreneurship, and entrepreneurial intention among Gen-Z entrepreneurs in Banyumas Purwokerto. Gen-Z, known for their digital fluency and inn...