From Data Quality to Intelligent Automation: A Three-stage Analytics Maturity Framework for Fashion Retail
Selin Kurt, Ali Raza, Selda Kurt & Meriem Hamadi · Journal of Economics, Management and Trade · 2025
Fashion retailers face a critical sequencing dilemma in their digital transformation journey, with 87% of analytics efforts failing to bridge technical investment to concrete business results. This paper addresses this analytics value gap by introducing a three-stage evolution mo...
Open access
Research Article
10.9734/jemt/2025/v31i111364