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Mercy Amuna

Publications (3)

Predictive Analytics for Improving Project Delivery Efficiency in Construction and Infrastructure Management

Mercy Amuna, Kelvin Ebo Rabbles, Jude Nartey Beantey, Moyosore Ikmat Oduola & Stephen Okyere Boansi · Journal of Scientific Research and Reports · 2026

Construction and infrastructure projects continue to experience unmanaged risks, schedule delays and persistent cost overruns, despite advances in digital tools. This scoping review examines the application of predictive analytics to forecast project delays, performance outcomes...

Open access Research Article 10.9734/jsrr/2026/v32i13932

Agile and Lean Frameworks for Enhancing Accountability and Efficiency in Public Financial Management Systems in Emerging Economies

Mercy Amuna, Eunice Acheabea Offei, Omowumi Folorunso & Charles Zormelo · Asian Journal of Economics, Business and Accounting · 2026

Aim: The study evaluates what Agile and Lean governance strategies can do in public financial systems in emerging economies to improve fiscal accountability, service delivery and budgeting efficiency. Methodology: A systematic literature review methodology with PRISMA guidelines...

Open access Research Article 10.9734/ajeba/2026/v26i12123

The Impact of Customer Analytics on Sales Funnel Conversion and Customer Retention in the E-Commerce Industry

Bella Isen, Fausiyat Olawepo Moyosore, Temiloluwa Paul Adetola, Adesewa Kofoworola Lawal, Mercy Amuna, Prince Yeboah Ntim & Richard Asamoah Kwarteng · Asian Journal of Economics, Business and Accounting · 2026

The fast development of e-commerce has made competition stiffer and made the necessity of knowing customer behaviour stronger in digital touchpoints. This has led to customer analytics becoming one of the most important capabilities of maximizing sales funnel conversion and custo...

Open access Research Article 10.9734/ajeba/2026/v26i12136