Hybrid Channel: MSME Collaboration in Digital Marketing in Post COVID-19: Case Study on MSMEs in Pangkajene Kepulauan Region
Wiwiek Hidayati & Meline Gerarita Sitompul · South Asian Journal of Social Studies and Economics · 2022
Aims: Indonesia is currently dominated by Micro, Small, and Medium Enterprises (MSMEs), which need special attention because their contribution to the national economy is quite significant. This study aimed to analyze the Hybrid Channel strategy used in collaboration in MSMEs rel...
Open access
Research Article
10.9734/sajsse/2022/v16i3612