Melinda Siregar

Attributes Influencing the Consumers' Perception in the Purchase of De Prima Apartment

April Liana Manullang, Melinda Siregar, Wenny Putri Mei Waruwu, Juandy & Adika Fajar · Asian Journal of Economics, Business and Accounting · 2025

Aims: This study aims to understand consumers' perceptions of the three main factors that influence apartment purchase decisions, namely location, price, and lifestyle, with a focus on De Prima Apartment as the object of study. These three factors are believed to influence each o...

Open access Research Article 10.9734/ajeba/2025/v25i61838

The Influence of Development and Management Strategies on Employee Performance at the North Sumatra Governor's Office

Rosnidar Harefa, Melinda Siregar, Ayu Puspita, Owen Russel Ko & Hasrita Lubis · Asian Journal of Economics, Business and Accounting · 2025

Aims: Employee performance is an important factor in improving the effectiveness of public services in the government environment. However, there are still obstacles in implementing human resource development strategies and management that have an optimal impact on employee perfo...

Open access Research Article 10.9734/ajeba/2025/v25i61836