Mehkar Sherwani

Impact of the Warning through Local Image Character and Language Text for Smokers’ Awareness of Health Risks and Interest in Quitting Smoking

Afzaal Ali, Mehkar Sherwani & Adnan Ali · Archives of Current Research International · 2016

Aims: This research attempts to empirically evaluate the local image character and language text concept to better explain the stages of change model to predict the behavioral change in smokers.  Study Design: The current research study is descriptive, applied and deductive in na...

Open access Research Article 10.9734/ACRI/2016/25703

Will You Purchase Green Products? The Joint Mediating Impact of Environmental Concern and Environmental Responsibility on Consumers’ Attitude and Purchase Intention

Afzaal Ali, Guo Xiaoling, Mehkar Sherwani & Adnan Ali · Journal of Economics, Management and Trade · 2015

Aims: This study attempts to test the revised model of Theory of Planned behavior to predict the factors and possible paths to encourage customers for green purchasing in the home appliance industry. Study Design: All constructs were measured on five-point likert scales anchored...

Open access Research Article 10.9734/BJEMT/2015/17438