Mehkar Sherwani

Antecedents of Consumers’ Green Purchase Intention: An Integrated Approach

Mehkar Sherwani & Adnan Ali · Asian Journal of Economics, Business and Accounting · 2017

The chief goal of this study is to empirically test 1) the effect of perceived product quality upon green brand satisfaction, green brand trust, green brand loyalty and green purchase intention, and 2) the effect of green brand satisfaction, green brand trust and green brand loya...

Open access Research Article 10.9734/AJEBA/2017/37151

Impact of the Warning through Local Image Character and Language Text for Smokers’ Awareness of Health Risks and Interest in Quitting Smoking

Afzaal Ali, Mehkar Sherwani & Adnan Ali · Archives of Current Research International · 2016

Aims: This research attempts to empirically evaluate the local image character and language text concept to better explain the stages of change model to predict the behavioral change in smokers.  Study Design: The current research study is descriptive, applied and deductive in na...

Open access Research Article 10.9734/ACRI/2016/25703

Will You Purchase Green Products? The Joint Mediating Impact of Environmental Concern and Environmental Responsibility on Consumers’ Attitude and Purchase Intention

Afzaal Ali, Guo Xiaoling, Mehkar Sherwani & Adnan Ali · Journal of Economics, Management and Trade · 2015

Aims: This study attempts to test the revised model of Theory of Planned behavior to predict the factors and possible paths to encourage customers for green purchasing in the home appliance industry. Study Design: All constructs were measured on five-point likert scales anchored...

Open access Research Article 10.9734/BJEMT/2015/17438